Eric Wu

Product Marketing Manager - Customer Identity Cloud

About the author

With over 7 years of experience in product marketing, I am passionate about creating and delivering impactful marketing strategies that drive customer value, business growth, and competitive differentiation. I have a strong background in launching new products, especially in Security, Generative AI and Cloud domains, where I have led several successful end-to-end product releases. I currently work as a Senior Product Marketing Manager at Okta, a leading identity and access management platform that empowers organizations to securely connect their people and technology.

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