business

Comparing Different Plans from Auth0

Let’s walk through how to select an Auth0 pricing plan.

Shreya Gupta

Developer Advocate, Startups

Jan 30, 2025 • 3 min read

Auth0 offers customizable pricing plans, which means you can select a plan based off of the features that you really care about. Let’s walk through how to select the right plan and how to upgrade your plan:

  1. Head to auth0.com/pricing
  2. Select your use case: B2B or B2C
  3. For details, scroll down to “Compare Plans”

As a reminder, we've upgraded our Free plan which now offers Unlimited* Social and Okta Connections, 1 Custom Domain, and up to 25,000 MAUs. Here are all of the changes to the Free plan, as of Sep 24, 2024. Please note that the Free plan is limited to 1 tenant.

Selecting a Use Case

Let’s dive into the use cases. If you’re not sure about whether your product falls into the B2B or B2C plans, think of your end-users:

  • Apps built for individual consumers would be considered B2C (like your favorite social media app)
  • Apps built for things like cross-team collaboration or HR management - where the users are part of a team or organization - would be considered B2B (like your team’s project management app)

Auth0’s B2B plans include features on top of the B2C plans, so if your application caters to both individual consumers and businesses, you would select B2B.

Selecting a Use Case

Evaluating Features

Under "Compare Plans", you can see a feature comparison table and click on the various drop-downs to view the comprehensive list of features. Review which features you are currently using or plan to use. You can hover over or click on the features to learn more about them.

Checking Feature Usage

To check which features you’re currently using, you can refer to the Quota Utilization page on Auth0 Support Center and select a tenant.

Checking Feature Usage 1

Checking Feature Usage 2

Upgrading to a Paid Plan

You can start with any plan and upgrade when your usage increases. To select a plan, head over to your Settings in the Auth0 Dashboard and open the Subscriptions tab. There you can add your payment details and select your plan of choice.

Depending on your case and needs, you can make additional adjustments to certain plans:

  • B2C Professional: number of M2M tokens

B2B Professional: number of M2M tokens and number of Enterprise ConnectionsDepending on your case and needs, you can make additional adjustments to certain plans:

  • B2C Professional: number of M2M tokens
  • B2B Professional: number of M2M tokens and number of Enterprise Connections

When you upgrade your account to a paid plan, you will be moved to the Auth0 Teams configuration, in which multiple tenants are nested under one subscription. If you see tenants are missing from your subscription, you can link them by following these steps.

If you decide to upgrade to the Enterprise plan or want to chat with someone before making a decision, you can reach out to our Sales team.

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