Software-as-a-service (SaaS) Enterprise Readiness is evaluated by enterprise buyers who prioritize solutions that meet their complex use-case requirements and are interoperable with their existing stack. Enterprise-Ready Identity capabilities in SaaS lead to quick, secure deployments and accelerate a business ability to quickly realize the value of their technology investment. Lower overhead costs, enhanced security, and impact on employee productivity are all outcomes that are meticulously examined during software purchase decision-making, as discussed in the Auth0 eBook - Enterprise-Ready Identity.
The delivery of identity capabilities is intrinsically embedded in a SaaS application’s ability to provide these outcomes at enterprise scale. This is reflected in both buyer expectations and their identity security approach, which have evolved much further beyond table-stakes single sign-on (SSO) and multi-factor authentication (MFA) delivery.
Via the latest release of Enterprise-Ready Identity solutions in Auth0, we are powering SaaS builders’ ability to realize identity readiness calibrated to buyer demands. The features highlighted below streamline both interoperable integration and self-service onboarding. These Auth0 components are available to SaaS builders who are hoping to attract Enterprise buyers, and take their SaaS’ Enterprise-Ready Identity capabilities to the next level!
Catalyze SaaS growth with Auth0 and Okta
With Auth0 for SaaS, our charter is to help Auth0 customers on the journey to enterprise-readiness by providing identity building blocks that deliver customer value. With 17,000+ customers managing Workforce IAM via catalog integrations in the Okta Integration Network (OIN), Auth0-powered SaaS uniquely provides streamlined integration capabilities for Okta Workforce Identity joint-customers.
Shorten time-to-value and lower onboarding cost with Auth0 + Okta Express Configuration
Enterprise application deployments are often time-consuming engagements, prone to requiring lengthy troubleshooting due to manual setup errors and communication breakdowns between SaaS providers and their customers.
Now, with Auth0 + Okta Express Configuration, SaaS builders, using Auth0, can deliver seamless customer onboarding via a self-service, click-based integration in Okta Workforce Identity. Express Configuration alleviates overhead associated with customer onboarding by allowing joint-Okta Workforce Identity customers to automate setting up instances of SSO integrations, removing manual steps, and deploying your application in minutes.
Note: Express Configuration System for Cross-domain Identity Management (SCIM) and Universal Logout
click-based setup releasing later this year
Zero-trust framework in SaaS enhances buying propensity
Identity-powered security is a cornerstone of zero-trust, and C-suite stakeholders who make SaaS procurement decisions keep this framework top of mind when buying decisions are made. It is crucial that SaaS builders keep pace with emerging identity-related threats.
Strengthen threat response and support zero-trust initiatives with Universal Logout
Security-conscious buyers need to be able to respond to common identity security threats like session-hijack and cookie theft.
Auth0 Universal Logout is a critical remediation response to a threat detected by a customer’s identity provider (IdP). In response to an administrative or security event, Universal Logout enables the ability for a SaaS application to receive an IdP’s command to log a user out of the connected application, and revoke their session/tokens.
The Universal Logout solution provides session governance and real-time response to identity threats, which are integral components of a businesses identity zero-trust posture. Delivery of Universal Logout directly correlates to Enterprise-Ready Identity security outcomes, and serves as a mechanism to protect both customer data and business brands.
Evaluating Total Cost of Ownership - Implementation expenses add up
In addition to the cost of licenses, Enterprise-buyers also examine deployment and maintenance expenses when making buying decisions. Both lengthy development efforts and time spent onboarding are cost components that diminish the value of a SaaS solution. Auth0 does not just solve the identity challenge for Enterprise-readiness - it also streamlines the delivery of these components to customers via self-service onboarding.
Reduce customer onboarding costs with Auth0 Self-Service SSO and Inbound SCIM
SSO and SCIM are foundational in Workforce IAM. These solutions help enterprises simplify how users authenticate and how their access is managed across various applications - SaaS builders can deliver them as self-service capabilities to their customers with Auth0:
- Auth0 Self-Service SSO allows enterprise customers to independently configure their identity provider (IdP) connections. This eliminates prolonged setup cycles and reduces time and effort required for new customer onboarding.
- Auth0 Inbound SCIM enables self-service centralization and automation of lifecycle management processes for users within SaaS applications. Enterprises can automate joiner-mover-leaver scenarios to ensure users always have appropriate access, reducing manual operations that come with security risks and administrative overhead.
Together, these solutions accelerate technology value-realization and lower the total-cost-of-ownership of SaaS licensure. For both SaaS providers and their customers, self-service solutions in Auth0 deliver standards-based interoperability and reduce operational complexity.
Signal Enterprise-Ready Identity to SaaS Buyers
Unlock larger deals, accelerate the sales cycle, and eliminate friction that slows growth. Enabling the Auth0 solutions mentioned above not only differentiates your SaaS, but also signals that your product is equipped with Enterprise-Ready Identity!
Looking to expand reach?
- Publishing to the Okta Integration Network (OIN) drives secure integration of your SaaS to 17,000+ Okta customers managing workforce identity.
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